Bezos-backed startup designed an EV that can change like a ‘Transformer’
techcrunch.comPublished: 4/21/2025
Summary
Jeff Bezos-backed Slate Auto strategically parked concept electric vehicles in California ahead of its April 24 launch event at Long Beach Airport to pique interest and showcase their upcoming Transformer-inspired EV design. The startup, founded in 2022, has kept its plans under wraps until TechCrunch revealed Bezos' financial stake and details about a $25k base model with customization options. Parking vehicles resembling different vehicle types, including two-door SUVs and hatchbacks, further hints at their adaptability as a marketing strategy to attract diverse buyers.