The ‘Profound’ Experience of Seeing a New Color

Tech enthusiasts and color theorists are blows away by "olo," a groundbreaking new shade created through a unique laser process that activates specific cone cells in the retina—something that rarely happens outside lab settings. Participants described it as a teal or blue-green hue, though there's some debate about whether their experiences were identical. Dubbed a "cyborg experience" due to its reliance on machine assistance, this color could revolutionize human color vision and inspire cutting-edge art, including Stuart Semple's groundbreaking paint inspired by the phenomenon.