Donald Trump’s UK Trade Deal Could Secure Jaguar’s Resurrection
wired.comPublished: 5/8/2025
Summary
President Trump’s decision to lower tariffs on British car imports has cheered luxury automakers like Jaguar Land Rover (JLR), which exports nearly 95,000 vehicles annually to North America. However, only the first 100,000 cars from the UK are exempt from the reduced rate of 10%, meaning many premium models still face higher tariffs. Rolls-Royce and McLaren remain less impacted by price changes due to their high pricing. JLR has paused shipments to the U.S. but is resuming deliveries around May 20, with CEO Adrian Mardell noting the deal provides "greater certainty for our sector."