Jamie Lee Curtis Shames Mark Zuckerberg Into Taking Down “Totally AI Fake” Ad Featuring Her Likeness
deadline.comPublished: 5/13/2025
Summary
Jamie Lee Curtis sparked controversy by publicly appealing to Meta CEO Mark Zuckerberg to remove an AI-generated ad featuring her image, highlighting concerns over the use of her likeness and calling for transparency in AI's role within industries. Curly's post, shared alongside actor Tom Hanks and Scarlett Johansson's similar appeals, underscores growing scrutiny of AI-generated content and its impact on creative credentials and industry interdependence. Her acknowledgment during a 2023 strike further positions her as an advocate against perceived threats from AI, while the rapid resolution of her case reflects broader efforts to regulate such content responsibly.