Apple is looking to add AI search engines to Safari

Apple is introducing AI-powered search options into Safari as part of its strategy to enhance user experience, following a $20 billion agreement with Google that made Google the default search engine on Safari. CEO Eddy Cue revealed during testimony that this switch led to a decline in Safari searches, attributing it to increased AI usage and acknowledging the potential for AI-based services to eventually replace traditional search engines like Google. However, he emphasized the need for these AI tools to improve before they could become the default choice. Apple has already begun discussions with companies like Perplexity to integrate these advanced search capabilities.