Netflix’s Minyoung Kim Talks Expanding Asia Budget, Future Of Live Sports And Delivering Zombie Films In Thailand & Indonesia — APAC Showcase

Minyoung Kim is leading Netflix's expansion into live sports and zombie content in Southeast Asia, making the streaming giant a standout contender in the region. By focusing on eventized moments inspired by U.S. sports events like NFL games, Netflix aims to carve out a niche with culturally resonant storytelling. In Thailand and Indonesia, Kim's initiative to produce localized zombie-themed films, such as Elixir and Ziam, highlights her strategy to connect with local audiences while maintaining global narratives.