Nike president O’Neill out in latest shake-up under new CEO

Nike is undergoing significant leadership changes as its CEO restructures key roles within the company. Despite his retirement, Elliott Hill has been reappointed as COO following his earlier tenure, signaling a strategic shift in the organization's direction. Heidi O’Neill, who was instrumental in running Nike’s direct-to-consumer business since 1998, will transition to an advisory role until September after her retirement, reflecting broader changes at the top of the company.