As Australia’s election result reminds us, News Corp no longer has the power to sway voters | Margaret Simons

theguardian.comPublished: 5/5/2025

Summary

There is no longer any single media outlet that reaches deep into all the demographics political parties need to win power. So what media outlets do Australians trust? And right down the bottom the News Corporation outlets News.com.au, Sky News, the Herald Sun and the Daily Telegraph. By all means media outlets can choose their topics, the areas to which they direct attention. But I want to take these points, which are being widely acknowledged in election result commentary, a step further.