NBC News Uses Kentucky Derby for New Swing at Sports Coverage

variety.comPublished: 5/2/2025

Summary

NBC News is expanding its sports coverage by launching a dedicated hub on their website and mobile app, collaborating with NBC Sports to offer comprehensive and accessible content. This initiative reflects their commitment to sports' growing influence in American culture, alongside efforts to diversify beyond traditional networks and explore new platforms for sports programming. Additionally, they've assembled an editorial team focused on sports to further enhance their platform's reach and quality.