Instagram Threads is getting video ads

Instagram Threads is testing new video ad formats, featuring 19:9 and 1:1 aspect ratio creatives appearing between organic content. This initiative follows Meta's recent user growth milestones, including reaching over 350 million monthly active users and a 35% increase in app engagement post recommendation system upgrades. Meta also announced tests for Reels trending ads alongside popular creator content, akin to TikTok's Pulse Suite expansion. Additionally, the platform is exploring tools within its Creator Marketplace to enhance trend discovery and advertiser targeting, complemented by adjustments to Facebook Reels to improve video experiences.