AI startup Cohere acquires Ottogrid, a platform for conducting market research

Cohere, an AI startup, announced its acquisition of Ottogrid, a company specializing in AI-powered market research tools. Founded by Sully Omar and Homam Malkawi in 2023, Ottogrid raised $2 million to develop tools for data extraction and enrichment. The deal integrates Ottogrid into Cohere's North platform, enhancing document analysis and automation for employees, though Ottogrid's standalone product will sunset with a transition period. Cohere hasn't yet responded to comment following a 2023 revenue shortfall, but the acquisition aligns with its strategic shift toward AI-driven platforms like ChatGPT, aiming to transform workflows within its ecosystem.