Inside the NBA's hand care obsession

Basketball players' performance isn't just about skill—it's also deeply tied to their personal rituals. From hand cream to chalk, these habits are more than mere hygiene; they enhance focus, confidence, and presence on the court. Each player's unique ritual reflects dedication and personality, contributing to their success. The trend toward using specific, personalized products highlights individualism and tradition in sports culture, underscoring how these rituals play a crucial role in effective performance.