Roku clarifies that it's not rolling out new pause ads after all

Roku users briefly thought its pause screen was getting new ads after reports surfaced, but it turns out the ads were old ones that have been around for years. Roku explained these ads are part of a long-standing feature, appearing on content from its channel and taking up only 30% of the screen. While Roku is testing other ad formats like unskippable ads, no new ads are rolling out right now, which means viewers won’t see them anytime soon.