Brace yourselves, the Ice Bucket Challenge is back

The Ice Bucket Challenge has been making waves once again, this time by U.S. college students aiming to boost mental health awareness through their #SpeakYourMIND campaign, raising over £142k in just a short time, including stars like Peyton Manning. While they’re outpacing previous records, critics worry that donors might leave participants feeling excluded if their names aren’t called during the viral challenge. Meanwhile, the original ALS Ice Bucket Challenge remains a key benchmark for fundraising against ALS, while this new movement focuses on mental health as its central cause.