Amazon Prime Day to return in July despite threat of tariffs

techcrunch.comPublished: 4/29/2025

Summary

Amazon is bringing back Prime Day in July, but tariffs could dampen consumer demand, sparking criticism from the White House for prematurely revealing the impact of trade policies on the sales event. Amazon has clarified that it only disclosed import charges for its low-cost Haul store and not its main platform. The company plans to expand Prime Day globally, including Ireland and numerous international markets, while also introducing a curated luxury goods section by Saks.