‘They’re not selling fashion – they’re selling a dream’: the latest celebrity clan in clothes

The Crawford-Gerber clan is leveraging their long-term marriage and shared vision to establish intergenerational branding through Vuori's 2025 campaign, highlighting their lifestyle and values. Cindy Crawford emphasizes Vuori's alignment with their family's lifestyle, while Kaia extends her influence beyond fashion into acting, modelling, and advocacy for mental health, with endorsements in high-street brands like Zara and Mango.