OpenAI makes its upgraded image generator available to developers

techcrunch.comPublished: 4/23/2025

Summary

OpenAI's latest AI-powered tool is helping developers create stunning visuals across various artistic styles with its gpt-image-1 model. While this feature has boosted engagement by millions, it's straining resources due to high demand. The model generates detailed images from text input and offers adjustable quality settings for balancing speed and safety. Images are marked with a watermark, ensuring authenticity. Pricing starts at $5 per million tokens for text tasks, rising to $10 for low-quality images and $40 for high-quality ones. The tool is already in use by platforms like Figma, Instacart, Adobe, and others for creative projects such as design work and recipe images.