Netflix’s ad tier is growing really fast — and that means more ads

Netflix has seen a significant boost in its ad-supported streaming tier, with user numbers more than doubling in a year to reach 94 million globally. The service has been rapidly expanding its ad offerings since 2022, including new formats like pause and interactive ads. With over 300 million subscribers now, Netflix is rolling out its advertising platform to Canada and plans to make it available in all 12 supported markets by June, reflecting the company's strong growth momentum.