Brazil Emerges as FAST Streaming Powerhouse, Set to Soon Become Its Second Biggest International Market in the World (EXCLUSIVE)
variety.comPublished: 5/27/2025
Summary
Brazil is set to emerge as a global leader in Fast (FAST) services by 2029, with its adoption doubling globally and monetization growing significantly. The rise of online video content is reshaping the advertising landscape, with Brazil underpenetrated in media plans despite heavy streaming usage. Smart TVs are driving this shift, offering new opportunities for shoppable TV as brands like Samsung and LG expand their efforts.