Proton Plans To Drop Prices 30% on Its Privacy Apps, Thanks to Yesterday’s Ruling Against the ‘Apple Tax’

The "Apple Tax" has long troubled app developers, who argue that Apple forces consumers to buy apps through its App Store, depriving them of their 30% profit cut. In a landmark ruling in 2021, a federal judge delayed the tax but it was short-lived, and Apple now Compliance has been upheld, ending the tax. ProtonPrivacy, one of the first developers affected, will let users purchase subscriptions without the fee. CEO Andy Yen sees this as a way to slash prices by up to 30%, similar to cutting inflation overnight. While some are skeptical about price drops for companies, Proton Privacy’s move could make a significant difference for affordable options.