The insidious doublespeak of Trump’s freedom of ‘choice’
theguardian.comPublished: 5/11/2025
Summary
What we are seeing is the emergence of a new kind of authoritarianism that still pays homage to libertarianism, but only in the realm of consumer choice. From billboards to human rights decrees and constitutions, choice has come to stand for freedom itselfThe roots of this choice explosion extend all the way to the 17th and 18th centuries. Consumer choice is recast as a fundamental right and freedom. Then there are efforts to curtail voting itself, which is the primary form of political choice. Choice architect in chiefWhat Trump is doing is not so much abandoning the idea or practice of choice as making himself our nation’s premier “choice architect”.