Is ‘chic’ political? In Trump 2.0, the word stands for conservative femininity

theguardian.comPublished: 5/21/2025

Summary

The term "chic" has recently gone viral online thanks to Tara Langdale's TikTok video, where she criticized certain fashion choices as unchic due to perceived cheapness. This move sparked heated debates about its political undertones, with critics linking support for Trump to being labeled as unchic. Langdale clarified that her definition of chic centers on simplicity and timelessness, emphasizing that such labels reflect only aesthetic choices, not personal worth or politics. Despite the backlash, not all in the fashion community takes this trend seriously, noting that "chic" remains flexible enough to avoid offense if vague. However, its overuse risks trivializing conservative styles.