Netflix’s Asia Pacific Film Slate Drives 20% Viewership Surge in Booming Market

variety.comPublished: 4/21/2025

Summary

Netflix's strategic focus on Asian-Pacific filmmakers has significantly boosted viewership in the region, with APAC films dominating its charts and attracting nearly 20% growth in viewing numbers. The company's investments are not just about creating content but also empowering local creators through training initiatives and expanding teams across countries like Japan, Hong Kong, and India. These efforts highlight Netflix's commitment to fostering cultural growth by leveraging diverse cinematic traditions from APAC.