UK Ikea boss backs calls to pedestrianise Oxford Street as flagship store opens

The UK boss of Ikea has embraced calls for Oxford Street to become more pedestrian-friendly as the retailer opens its London store in a historic site after an 18-month delay. The new three-floor store, set to open later this year, features colorful designs and includes a Swedish deli, design assistance services, and animated displays. CEO Peter Jekelby praised plans to make Oxford Street easier to navigate, while highlighting the store's potential to rejuvenate the area. The company also revealed it aims to open more stores in the UK, including one in Brighton this summer, with a focus on affordability amid rising costs for retailers.