Bluesky Is Rolling Out Official Verification

Bluesky is rolling out a new verification system featuring blue check marks, similar to Twitter's, to combat impersonation and build trust as it grows. The platform, which previously relied on a self-verification method using custom domains, is now prioritizing accounts like government officials, news organizations, and celebrities for verification. In addition to its own verification process, Bluesky is partnering with trusted third-party organizations—like *The New York Times* and *WIRED*—to offer decentralized verification, reflecting its broader commitment to decentralization while addressing the need for a more trustworthy platform.