Apple Reportedly Developing New Gaming App It Plans to Pre-Install on All Its New Smart Devices Later This Year

ign.comPublished: 5/28/2025

Summary

Apple is reportedly developing a game-focused app designed to attract both gamers and developers, with plans to pre-install it on new smart devices this year, akin to Steam but tailored for Apple devices. Bloomberg suggests a potential Mac version for users downloading games outside the App Store. While Apple isn't traditionally known as a developer company, its presence in the gaming market is significant, especially given the iPhone's high app sales from premium games and its challenges with major developers like Epic Games over payment systems.