Google pretends to be in on the joke, but its focus on AI Mode search is serious

Google is redefining its search experience by moving away from traditional links, making AI suggestions increasingly buried. This shift, termed AI Mode, marks a significant expansion of their AI capabilities, now running on tools like Gemini 2.5. The company has emphasized that this move reflects their growing obsession with generative AI and positions AI Mode as the future focus. Users will soon find these features integrated into main search results, enhancing personalized queries without replacing existing functionalities. With support starting from Gmail, AI Mode promises increasingly tailored responses, hinting at a potential rewrite of web search dynamics sooner than anticipated.