Roblox is letting creators fine-tune their prices by country

Roblox is shaking up its pricing model with a new feature allowing creators to set region-specific prices for in-game items, ensuring fairness across its global audience. The move comes after years of caution over potential arbitrage risks, but early testing shows no abuse. Creators using Roblox’s price optimization tool have already seen earnings rise by 4% on average, and the company plans to extend this regional pricing option to avatar items later in the year.