DOJ pushes for Google to sell its advertising platforms

Google faces growing pressure from the US Justice Department to divest its advertising tools after a court ruling highlighted its dominance in digital ad markets. While Google has rejected selling AdX or Ad Manager, which are central to its control over search engines and display ads, the DOJ argues these platforms must go, along with Chrome, due to separate antitrust findings. In contrast, Google claims it will appeal the court’s decision on Ad Manager and instead focus on modifying AdX to allow more competition in real-time bidding while protecting legitimate publishers from being forced off its platform.