Not lovin’ it: Australians enticed by premium rivals as McDonald’s records rare fall in sales

McDonald’s has recorded a rare, global decline in sales as price-sensitive customers curb spending at the fast food giant. In a cost-of-living crisis, is the famed burger chain now just too expensive? Price checkMcDonald’s has just reported its steepest quarterly drop in US sales since early in the pandemic, with same-store sales down 3.6%. McDonald’s Australia and its US corporate headquarters did not respond to questions. He says there is still a question over whether McDonald’s will share in that recovery, or lose further ground to rivals.