Google is quietly testing ads in AI chatbots
arstechnica.comPublished: 5/1/2025
Summary
Google is broadening its influence by testing chatbot ads alongside search results to keep earning while preparing its Gemini AI; however, these ads won’t appear on Gemini yet. This move reflects the company’s strategic pivot toward integrating advanced AI tools like Deep Research and Gemini Pro, even as it explores how user preferences for ad-free experiences might reshape advertising models in a competitive tech landscape.