JOI Is Quietly Becoming the Internet’s Favorite Kink

"JOI, the growing fetish of choice for adults, is revolutionizing the adult content space. These videos feature someone guiding viewers through masturbation, blending control, seduction, and emotional connection. With U.S. sales up 186% since 2022 and Germany leading the charge at a staggering 208% spike, JOI is now a top global category. Creators embrace this format for its connection-driven appeal, allowing fans to feel desired and in control. Whether it’s a deeply immersive trance experience or a moment of permission, JOI offers both therapeutic and excitatory moments, making it more than just another fetish—it’s a movement that’s changing how we explore our sexuality."