YouTube introduces an interactive product feed for shoppable TV ads

YouTube has launched a new shoppable connected TV (CTV) ad format that integrates product ads into TV screens during commercials. This feature includes an interactive product feed with QR codes for purchases and a button to share links on smartphones. YouTube's dominance in U.S. TV viewing is evident, having surpassed streaming giants like Netflix, Disney+, and Prime Video. The platform also leads in brand information searches among users, with CTV ads generating significant conversions. Meanwhile, companies like Amazon are expanding their use of similar interactive ad formats.