Max Starts Selling ‘Extra Member’ Accounts, as Warner Bros. Discovery Follows Netflix’s Lead in Cracking Down on Password-Sharing

"Warner Bros. Discovery's Max streaming service has just launched an intriguing new feature designed to streamline account sharing: the Extra Member Add-On, priced at $7.99/month. This allows users to invite friends or family outside their household to create a standalone account using one adult profile from their primary subscription. The move mirrors strategies adopted by competitors like Netflix and Disney+, aiming to expand user bases while avoiding potential legal issues. In a statement, execs highlighted the feature as part of their broader strategy to enhance flexibility and drive revenue growth."