‘It’s Disneyland for preppers’: why apocalypse-minded shoppers go to Costco
theguardian.comPublished: 4/21/2025
Summary
Costco has become an unlikely hotspot for preppers, offering a "prepper paradise" with bulk essentials and survival gear. Last summer, the retailer introduced the apocalypse dinner kit, featuring 132 dehydrated meals meant to last up to 25 years. While some critics dismissed the food quality, others praised its versatility for camping or emergency use. Costco’s appeal lies in its efficiency and affordability, allowing shoppers to stockpile everything from freeze-dried meals to first aid kits, aligning with both suburban families and hardcore survivalists.