Mexico demands compensation from YouTube star MrBeast after pyramid chocolate video

theguardian.comPublished: 5/16/2025

Summary

Mexico is seeking compensation from YouTube celebrity MrBeast’s production company, accusing it of using images of the country’s ancient archaeological sites to advertise a chocolate brand. A video of the social media star visiting Maya ruins has been viewed around 60m times since 10 May on YouTube, where he has 395 million subscribers. In the video, titled “I Explored 2,000 Year Old Ancient Temples,” the influencer explores the ancient Maya cities including Calakmul and Chichén Itzá in south-eastern Mexico. While Mexico is “pleased that YouTubers and all the world’s young people appreciate the value of our indigenous civilisations” it “strongly condemns those who take advantage,” the institute wrote in a social media post. Mexico is “demanding compensation for damages and a public retraction, due to noncompliance with the terms,” it said.