Meta’s Threads opens up ads to global advertisers

Meta has expanded its Instagram Threads app globally to attract 320 million monthly users, allowing all advertisers worldwide to place ads on the platform. This move follows successful testing in the U.S. and Japan, with new campaigns now defaulting to Threads for advertisers unless opting out through Manual Placements. The app leverages Instagram's network effects and integrates with ActivityPub to connect with a broader decentralized web while maintaining control over moderation settings. Meta aims to position Threads as a key advertiser platform and prepare for potential antitrust challenges in the competitive social media landscape.