Rodeo drive: Beyoncé UK tour spurs cowboy fashion craze

Beyoncé’s UK tour fueled a surge in western-inspired fashion, with fans embracing styles like cowboy hats, denim, and boots, driven by significant search term increases. Brands such as Levi's saw enhanced footfall and price hikes due to collaborations featuring Beyoncé's distinctive logo. Meanwhile, Dr. Elizabeth Kealy-Morris notes this trend reclaims cultural narratives often overlooked in mainstream media. Despite its impact, the trend may not endure long-term, yet it underscores Beyoncé’s ongoing influence beyond music in shaping contemporary fashion trends.