Louis Vuitton captures zeitgeist for conclave chic at Avignon show

theguardian.comPublished: 5/23/2025

Summary

The papacy played a prominent role in a high-fashion event this year at Avignon’s historic Palais des Papes, where Brigitte Macron and Pharrell Williams attended a Louis Vuitton catwalk showcasing its latest collection. The event elegantly merged medieval grandeur with futuristic fashion, reflecting the house's innovative spirit. Designer Nicolas Ghesquière emphasized how iconic locations are used to reinforce luxury brands' commitment to status and class.