Meta expands ads to Threads users in over 30 countries

Meta has announced plans to introduce ads on its Threads platform, expanding from initial tests in the US and Japan to over 30 global countries. Though the rollout is phased, Meta will soon include more local advertisers across these regions as part of its strategy to increase ad availability for users. With an estimated 300 million users worldwide, this move aims to enhance user engagement while exploring how ads might affect the platform's growth trajectory.