Huge swings to Labor from Chinese Australian voters in key seats show Liberals failed to rebuild trust, experts say

The 2022 federal election saw a significant shift in marginal seats with large Chinese Australian populations, where Labor outperformed Liberal by up to 30%. Despite efforts like targeted social media engagement, Liberal’s hawkish pro-China rhetoric alienated voters, leading to Labor capturing over 20% of votes in key seats. Strategists noted that linking voters to Prime Minister Scott Morrison, who often echoed China-friendly stances, was ineffective, as many felt excluded from mainstream society's perception. This highlights ongoing tensions within the Chinese Australian community regarding representation and integration.