Mattel Says It’s Going to Raise Prices After Trump Says Americans Don’t Need So Many Dolls

Mattel CEO Ynon Kreiz discussed Mattel's response to trade challenges under Trump tariffs, emphasizing strategies to mitigate costs in the U.S., including price adjustments, supply chain diversification, layoffs, and reduced promotions. The company aims to meet a $80 million cost-saving target amid volatile economic conditions. Kreiz supported the Toy Association's stance against tariffs, underscoring toys' essential role in children's lives. Meanwhile, President Trump hinted that Americans might have to make sacrifices this holiday season due to ongoing trade tensions.