What the Hell, Sure: Toys ‘R’ Us Is Getting a Movie

"Get ready for a magical revisit to your childhood with a proposed 'Toys 'R' Us' movie! Story Kitchen, behind hits like Barbie and *Big*, is eyeing an adventure-fueled film that captures the spirit of Toys 'R' Us. The project, currently in early development, features execs Dmitri M. Johnson & Mike Goldberg, who describe the store as a cultural touchstone. This could mark a new era for the brand, following its resurrection as part of Macy's in 2021—plus, there might be plans for a Babies 'R' Us spinoff!"