Have scientists discovered a new colour called ‘olo’?

aljazeera.comPublished: 4/26/2025

Summary

Scientists have discovered "olo," a previously invisible natural color that can only be seen using advanced laser technology. This unique hue, named after the Wizard of Oz, was revealed by researchers at UC Berkeley through their Oz technology, which mimics the effects of the imaginary color-perceiving world in the classic story. The discovery could revolutionize color correction technologies and offer new insights into how humans perceive color, potentially influencing fields like fashion, interior design, and even virtual reality.