New court filing shows that Meta execs agreed that Facebook was losing to TikTok

Meta CEO Mark Zuckerberg, Instagram head Adam Mosseri, and other Meta execs thought that TikTok was beating Meta at its own game. The document, dated February 2022, includes conversations among a number of Meta execs discussing Facebook and Instagram’s strategy and market position. Mosseri also agreed that Facebook should be thought of as a challenger now, noting it’s no longer the default discovery engine. A document like this could damage the case, given that, internally, Meta execs were discussing how badly Facebook was being beaten by TikTok. The document paints a picture that in Meta’s view, Facebook is the underdog in the social media market.