Max Follows Netflix’s Lead, Debuts “Extra Member Add-On” In Bid To Curb Password Sharing

Streaming services are evolving from free password sharing to controlled management for better security and user experience. Warner Bros. Discovery has introduced an "extra member add-on" on its Max streaming service, allowing subscribers to transfer profiles or share passwords within their accounts at a $7.99 monthly cost. This feature aims to simplify account management while generating incremental revenue, contrasting with its recent push to restrict password sharing in early 2025.