Entertainment Marketing Summit to Gather Major Industry Leaders, Lessons Learned From ‘A Minecraft Movie’ and ‘Longlegs’

The entertainment marketing summit brings together industry leaders to discuss pivotal topics like impact marketing, AI, sports fandom, and generational shifts in the film industry. Studio heads are leveraging social media creators from "A Minecraft Movie" to boost their campaigns, while experts explore how major studios are adapting their strategies amid changing demographics. The event also offers a platform for Deloitte’s China Widener to share insights on future trends, including Gen Z's growing influence as consumers shape what they expect in entertainment.