Apple reportedly plans to hike prices of upcoming iPhones

techcrunch.comPublished: 5/12/2025

Summary

Apple is increasing iPhone prices this autumn, but it’s avoiding linking them directly to U.S.-China tariffs. Instead, the company is considering price hikes tied to new features, designs, or supply chain changes. The U.S.-China trade war could cost Apple $900 million in tariffs, and the company is now importing more iPhones from India. Meanwhile, U.S. and Chinese leaders agreed to pause their tariffs for 90 days as part of broader trade discussions, with the U.S. also offering major exemptions for tech companies. Apple plans an ultra-thin iPhone this year and hinted at even bigger changes in 2027, potentially removing cutouts or integrating glass and curved designs.