Lamborghini joins DreamHack Dallas as a main partner

Automobili Lamborghini has launched an eye-catching partnership with DreamHack Dallas, aiming to connect with gamers by showcasing its iconic Revuelto car in a 300-square-meter booth where attendees can virtually race and collectibles it'll offer. This marks the brand's debut at the event, targeting a younger audience with its passion for innovation and lifestyle. Lamborghini's marketing director emphasized that this collaboration reflects the company's commitment to engaging with its audience on multiple levels, from design to experience.