Lately’s new gamified app helps people arrive on time
techcrunch.comPublished: 4/26/2025
Summary
Lately is an app designed to assist individuals with ADHD in arriving on time by notifying them 30 minutes, 10 minutes, and 5 minutes before a trip. It includes a countdown timer on Apple devices and a point-based reward system encouraging punctuality, which can unlock virtual characters as users earn points. Created by developer Erik MacInnis, the app addresses common challenges like poor time estimation and being "the late one." While other apps exist, Lately uniquely focuses on commuting issues, unlike apps that emphasize task management for ADHD users. The app's free version offers basic features with a premium subscription available.